Develop visual content for blogs, web pages, landing pages, social media channels and email campaigns Assist on conceptualization, planning, record and edit videos for Mensor and WIKA YouTube channel in assistance with the Marketing team and Product Management Develop written content for blogs, webpages and other technical literature Research content and market trends, developing content strategies, and create content for a variety of channels in both print and digital media. Create content by interviewing sales, service and product management for customer applications and challenges Edit technical and marketing documentation for alignment with SEO strategy Upload datasheets and manuals to the website through the Content Management System Coordinate with Marketing, Engineering and Production for maintenance of manuals and datasheets according to standard corporate style using Adobe InDesign Perform other duties as requested by Director of Marketing
Bachelor or Technical degree in Communications or equivalent in technical writing, content creation experience in a B2B environment a plus Work experience managing content Hands on experience with MS Office (Outlook, Word, Excel and PowerPoint a must) Proficiency in Adobe Suite, including InDesign, Photoshop Experience/proficiency with Premiere Pro or equivalent video editing software a plus Excellent grammar and editing skills in English Excellent written and oral communication skills A working knowledge of or willingness to learn about the calibration industry and customer’s needs Familiarity with social media sharing is a plus
