The Graphics Designer is responsible for continuously maintaining the company’s brand aesthetics, internally and externally, by supporting the efforts of the Content & Multimedia Specialist and Digital Marketing. This includes reviewing, updating, and maintaining the company’s visual representation in all aspects of design including typography, composition, and color. The creative talents of the individual in this role will be applied to digital advertisements, marketing materials, sales documents, trade show materials and all forms of digital graphics/content. The candidate will be responsible for supporting the Content & Multimedia Specialist and Digital Marketing Strategist with graphics, design, and content. The successful candidate will be an innovative, out-of-the-box thinker who strives for design excellence and enjoys challenges. General responsibilities Edit technical and marketing documentation graphics. Developing company imageries and delivering a powerful and consistent brand Coordinate with Marketing, Engineering and Production for maintenance of manuals and datasheets according to standard corporate style. Develop graphic support for blogs, webpages and other technical literature. Under the direction of the Director of Marketing, will perform market research, create graphics, design and content; collect publicly available information to identify market segments, competitive landscape, and positioning strategies. Manage in-house printing hardware for brochures and/or datasheet literature. Perform other duties as requested by Director of Marketing.
BA/BS degree in Graphic Design, Marketing, Communications, or related field preferred. Two years of graphic design experience, preferably in fast-paced, deadline-driven environment. Advanced knowledge of current graphic design (and related) software applications including InDesign Illustrator, Photoshop, Acrobat a must. Written communication. Experience in proof reading. Strong teamwork, time management, and project management skills. Demonstrated initiative. Ability to think creatively and problem solve when faced with new challenges. Ability to work independently, multi-task, and deliver quality work in an efficient manner. Experience working in B2B industry is a plus but not required. Familiarity with social media sharing is a plus. Familiarity with digital marketing formats/dimensions (i.e. google ads, social media, etc.).
